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Excellent Reliable Marketing-Cloud-Advanced-Cross-Channel Dumps Files to Obtain Salesforce Certification

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic
Details

Topic 1

Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.

Topic 2

Triggers: This area covers SOAP
REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.

Topic 3

Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.

Topic 4

Mobile (SMS
Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.

Topic 5

Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q90-Q95):

NEW QUESTION # 90
What data is there in mobile connect demographics, select3

A. First name
B. Email
C. City
D. Channel: While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.
E. channel
F. Region

Answer: A,C,F

Explanation:
* MobileConnect Demographics:
MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
* Available Data Fields (Standard):
A : City: The city associated with the contact's mobile number or address.
B : Region: The region (state, province, etc.) associated with the contact.
D : First Name: The contact's first name (if captured during opt-in or data import).
Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
* Why Other Options Are Incorrect:
C : Email: Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.

NEW QUESTION # 91
What data is there in mobile connect demographics, select3

A. First name
B. Email
C. channel
D. City
E. Region

Answer: A,C,D

NEW QUESTION # 92
How frequently does Einstein Engagement Scoring updates to email?

A. Mobile Weekly
B. Email daily
C. Model Monthly

Answer: B

Explanation:
Einstein Engagement Scoring in Salesforce Marketing Cloud updates its models differently based on the channel:
* A. Email daily: The scoring model for email engagement is updated daily. This frequency ensures that the model reflects the most recent interactions and behaviors of users, allowing marketers to dynamically adjust their strategies based on up-to-date engagement data. The daily update cycle helps maintain the accuracy and relevance of the engagement scores, ensuring that marketing efforts are effectively aligned with user engagement trends.

NEW QUESTION # 93
What is true about Einstein engagement frequency (EEF). Select 3

A. The model uses data available only in your account
B. It uses last ISO days engagement data
C. EEF uses only commercial send data not transactional
D. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.

Answer: A,C,D

Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A . EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B . The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C . Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D . It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.

NEW QUESTION # 94
28, Whit are the functionalities of ad studio. Select multiple.

A. linkedin user match.
B. myspace user match.
C. facebook advanced match.
D. Iinkedin Company match.
E. tiktok user match.Ez

Answer: A,C,D

NEW QUESTION # 95
......

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